this article will cover marketing strategies for physical therapy clinics
What we will talk about in this article:
Ways to market your clinic
enhancing the customer journey at your clinic
Social media marketing strategies for physical therapy clinics
Generating word of mouth marketing
Ways to Market Your Clinic:
- contribute an article to a local Newspaper or a fitness and beauty magazine
- Billboards
- If you can invest then you can do a tv ad
- Social media ads
- Make deals with local gyms and sporting clubs (offers & discounts)
Enhancing the customer journey at your clinic
Patients should feel comfortable also well treated by doctors so what you need is
- Good doctors
- Clinic environment should be relaxing, also good smell is always needed
- Clinic should be cleaned professionally, also the equipment that patients use
Every physical therapy clinic should have equipment such as:
- Resistance Bands
- Squat rack
- Weights
- Barbells
- Dumbbells
- Medicine Balls
- Body sculptures
Social media marketing strategies for physical therapy clinics:
Post videos with information about what makes athletes injured
Such as not warming up properly, or muscle imbalance due to wrong techniques while exercising
Post videos about how people should warm up at the gym, also how they should stretch after their workouts
For example Post about the difference between static and dynamic stretching and when to do each
Explain how people should sit at work if they sit for a long time
The effects of sitting wrong for a long time, and how it affects the body
Also you should explain that physiotherapy is not only for athletes or injuries
We see a lot of people with body imbalances and deviations
And it’s because of small things that are done for too long or very repetitive
Such as sitting at work for too long in the wrong position or on a wrong chair
Also Driving For too long and adjusting the driver’s seat in a wrong way
Doing gym exercises in a wrong way
Not training your muscles simultaneously at the gym
Reach out to athletes or gym influencers and fix them and they will give a feedback about you
You can even take stories about their diagnoses and how you will fix it
And make people on social media follow the recovery journey
(W-O-M) marketing strategies for physical therapy clinics
Of course, when you give your patients the best experience they will recommend you when there is a chance
If you use methods which you see that you are the best at in physical therapy promote it
Treat your patient’s well
Doing the recovery process in the best way
If your patient’s recovers fast they will recommend you but they should be recovered fully
Making them recover in a great environment when they are treated right will encourage them to talk about you
Finally, tell us in the comments what strategy will you use for your clinic.