Marketing Ideas for Hotels
You work in a hotel’s marketing department
or
You are an hotel owner
You want the best for your hotel for sure
So let’s start
What this article will cover
Hotels marketing
Customer experience
Social media marketing for hotels
Hotels Marketing
Hotels marketing will be based on the customer experience
You have to give your customers their best experience
HOW?
Fast room service response
You can ask questions about the person’s lifestyle, hobbies, and birthday date
(You are now collecting insights about your existing guest)
So you should use those insights
For Example:
If it’s the guest’s birthday send a birthday cake to their room
(People may travel on their birthdays keep that in mind)
The person said he is a gym shark so show them where is the gym
if you don’t have a gym send a gym matt with two dumbbells’ to their room
what if the person is coming to just relax you can offer a 50% discount on the spa service
Marketing ideas:
Seasonal decorations
for example, if we are in winter: make a winter centerpiece such as
snowflakes and a panda or a Christmas tree with a Santa clause
people love to have pictures with seasonal decorations and post it to their social media
If they tagged you repost
make deals with football teams so you can host them
you can also host the world wide if your hotel is multinational
host conferences and seasonal parties
conferences and services:
if a bank head office wants to have make a presentation with its employees host it and make services like drinks and food(F&B)
A company having a celebration you can also host them
make deals with gyms so the gym members can access your spa and try it out using a promo discount
If you have a wedding hall make special room rates for wedding guests
Have a partition inside a mall to market to your hotel services and promotions
Make deals with tourism companies
Make deals with companies such as:
offers for employees to use on their holidays and spend it at your hotel
or if they travel on business trips and your hotel is located in more than one country then the company can always book rooms at your hotel for its employees
Social media strategy:
if you have a restaurant post food videos and pictures
invite social media influencers to have a free night all inclusive , with the spa experience and all services so they can post about everything
If there is a place that plays live sports events in the hotel like a bar of café post the events dates and time
Post sports events dates and times that will show in your hotel’s bar or café