Customer service as a free marketing tool
Why is customer service important to marketing
Customer service employees should solve problems, listen to customers and report issues
Also, CS employees should analyze what type of issues or complaints are repetitive
Let’s take every point of those to discuss
Solving customers’ problems
Did you ever call your service provider and he said the issue is out of there hands well it happens
A lot of companies don’t give a lot of authority for CS agents to solve problems due to trust issue
So you should hire people who is highly qualified and that can be trusted to be authorized for more steps than usual
You notice customer service from call centers does rate their employee’s performance by how many calls, and for some words that should be said in the call like, how may I assist you, and at the end of the call they have to say do you need anything, even if they didn’t solve your issue.
So the best strategy to be the best CS employee
You should Meet & greet customers with a smile.
Also, you should Solve their issue and filter and analyze repetitive complaints.
Report repetitive complaints to the specialists who are responsible to avoid the repetitive issue in the future.
For CS call center agents, stop concentrating on the number of received calls, instead start making quality calls.
Talk in a confident way that the issue won’t happen again and deliver the promise.
Customer service is like a free marketing tool, so invest in it
If you have great customer service and they satisfy your customers.
Then you reached customer satisfaction, which will generate great word-of-mouth marketing.
Also, If your customer reached satisfaction he will recommend your product or service to friends and family.
So, it’s better to hire qualified customer service with extra authority to make them able to solve more issues.
which will make your business reputation better than your competitors.